B2B Communications
creative work driving sales growth
A customer journey often culminates in a request for proposal. Effectively differentiating our offering from the competition is key in closing deals and securing large sales awards. Working alongside groups of stakeholders both internally and externally at our dealers, we tell a compelling story of "why Steelcase"
These critical creative pieces strategically position Steelcase against its competition. Each is carefully storyboarded and curated to address the client’s needs.
Based on research of the customer and understanding of the sales strategy, the tone and design is customized, ensuring that words, images and design work in harmony.
In over 8 years my team and I have worked on over 600 sales proposals. Our efforts helped secure over $1B of business for Steelcase.
