EXAMPLES
I have had a productive creative career, which includes being credited on patents for my product designs, launching a brand as the art director of a digital startup, completely revamping a international baby toy company, and most recently, leading an in-house team responsible for designing communications for multi-million dollar sales opportunities.
This is what I do, and why I do it.
B2B COMMUNICATION
CREATIVE DIRECTION
B2B COMMUNICATION
Global furniture guidelines for Ford Motor Co, that resulted in increased sales.
USING DATA
CREATIVE DIRECTION
B2B COMMUNICATION
How I lead Steelcase's creative team, elevate the brand and win business.
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
Compelling storytelling helps Steelcase differentiate its offering in proposals.
MARKETING + DESIGN
BRAND + COMMUNICATIONS
CREATIVE DIRECTION
Developing Steelcase Financial Services' marketing plan amid pandemic.
USER RESEARCH
BRAND + COMMUNICATIONS
BRAND + COMMUNICATIONS
Creating a diagnostic tool to evaluate user experience for Carefirst's new locations.
BRAND + COMMUNICATIONS
BRAND + COMMUNICATIONS
BRAND + COMMUNICATIONS
Comprehensive brand refresh for Sassy's developmental toys, increasing market share.