OBTAINING USER FEEDBACK
tailoring our approach through user research
Faclilties leaders at Carefirst asked for assistance creating a diagnosic tool to evaluate the user experience at 6 new locations. Through a series of meetings, we developed tactics to ensure participation, evaluation criteria, and the desired visualization of survey data.
The data gathered allowed the customer to improve the user experience in subsequent space openings, and the Steelcase account manager to identify opportunities to position new products, applications, and services.
The Qualtrics survey contained a complex survey flow that piped different questions from survey to users depending on several factors, including:
- Location
- Floor within location
- Response sentiment
- Amenities used
I used PowerBI to visualize the data from the survey because it afforded the facilities team the most robust option for drilling into data.
To ensure the data was accurate I created an automated workflow using Microsoft Power Automate that refreshed a database every time a response was submitted.